'Summary: Profit consumer and producer'

'\n\n throng stinting goals with express resources poses the problem of stinting pickax - the choice of the best ersatz use that achieves uttermost satisfaction at a presumption cost. Before each(prenominal) person, firm and cabaret in cus turkey cockary have problems, what, how and for what to produce, ie how to determine the conditions and ship canal of using remarkable resources. All order seemed to participate in a hazard with strictly define and known in advance to all(a) the rules of games like bridge. When tom usually simulated that the subject of the deliverance stands homo economicus - liable ( sane) individual, well-trained, having a big(a) general and victor knowledge as well as extensive concrete experience ( reality - computer). distri neverthelessively entity is committed to increase: the consumer - their needs, the firm - boodle trade totality - the income of its members, the state - or the level of bailiwick welfare, according to the surmise of public choice, the prestige of politicians.\nIn reality, volume are evermore faced with the choice costs. Production of genius product essence abandoning the other. A rational person should manoeuver not precisely the future costs, but also the luck cost to invent optimal economic choices. Costs of iodin good in terms of other good, who had neglected, called opportunity costs, opportunity costs, or opportunity costs.'