Avis Europe Good Corporate Citizens of the Society Essay

Avis Europe Good Corporate Citizens of the Society - Essay ExampleThe company is now enjoying around 16% marketplace dole out in U.K. The company provides rental stations through three business formats such as corporeal locations, agency location and franchise location. The Budget variety, belong to Avis Europe in March 2003, provides for customers in above 1,000 places within 65 countries. These atomic number 18 contract-based firms with corporate offices in Austria and Switzerland, France and the UK. Avis Europe aims to be the leading rental political machine company while maintaining very high ethical standards. Avis works on the Philosophy of Kaizen or Continuous Improvement, which they coin by the phrase We Try Harder. A person named Warren Avis founded Avis Europe. He was a war pilot who after being discharged from US war force came out to design his railway car rental company. He thought of tapping the niche market of Airport Car Rental Service. The first airports the com pany tapped were Miami and Detroit. The success of the company can be traced from the fact that in about seven years it rose to the second position behind companies like Hertz and Lazard Freres. Keeping in mind the philosophy of free burning improvement their mission is to build a long-term relationship with stakeholders in the business. They also consider customer loyalty as the focus area. According to a survey report prepared by U.S research organization, Avis is one of the top companies from the viewpoint of customer loyalty. Retention of customers in a highly competitive market is always a difficult task. Therefore, they are very much focused on this. In terms of their vision, Avis Europe wants to establish themselves as good corporate citizens of the society. Gaining customer loyalty is their prime goal in this respect. They are also adopting many strategies to project themselves to the society as a good & responsible company. They are equally caring about their employees, s uppliers, shareholders,environment community and society.