FORD's advertisement strategies in 3 different countries

REPORT forINTERNATIONAL MARKETINGClass: IB AProfessor:Students:Date: 14. 11. 2007FORD?s advertisement strategiesin 3 divers(prenominal) countriesContents1General learning about ford11.1Short overview of the history11.2Overview of to solar days business and brands12 crosswalk USA42.1Demography42.2Economy52.3Marketing dodging in USA62.4New marketing strategies72.5 intersection diaphanous go bads73 crossover Germany83.1Demography83.2Economy94Marketing strategy in Germany104.1Some Figures104.2Sport Marketing104.3High Quality104.4Behaviors expected from fording labour Company115The TV-Advertising in Germany of the hybridisation Mondeo115.1The Story115.2Why does this denote fit to the German customers115.2.1The German automotive culture115.2.2High / Low context125.2.3The behaviors of German customers126Ford China126.1Demography126.2Economy136.3Ford in China147Ford?s marketing strategy in China157.1Why did Ford invest in China?s car market?157.2Ford marketing strategy in China17 7.3Symbolism apply in Ford?s commercial197.3.1Red colour197.3.2Tiger198The wideness of different advertising for different countries and cultures201General Information about Ford1.1Short overview of the historyThe automobil noble ?Ford Motor Company? was founded by Henry Ford in Detroit (Michigan) and coordinated on the 16 th of June 1903. Ford was launched from a converted wagon factory, with $28,000 cash from 12 investors. During its early(a) years, the company produced bonnie a few cars a day at the Ford factory in Detroit. In 1908, the Ford Company released the Ford Model T. With the increasing demand of the car, they had to move production to the a great deal larger plant.

In 1913 Ford had developed all of the introductory techniques of the assembly absorb and mass production. Ford introduced the worlds first travel assembly get on the 1st of December 1913, which cut back skeletal system assembly time from 12½ hours to 2 hours, 40 minutes. Groups of two or three men worked on all(prenominal) car from components make to order by other companies. Whith this caprice of Henry Ford, the mishap was born to put the cars together at much lour costs and with a much great reliability and repeatability. At that time, Ford was the only automobil company who offered distinctively designed and cheap vehicles for the worlds... If you want to get a adept essay, order it on our website: BestEssayCheap.com

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